Yu-Cih Chen

I am a final year BA (Hons) Fashion Communication and Promotion student from Taiwan. My academic journey involves delving into cultural nuances, focusing on authentic East Asian backgrounds. One of my projects involved crafting a supportive zine designed for international students navigating the challenges of homesickness. Additionally, I curated my final project centred on a pop-up event featuring a luxury brand from the West, aiming to bridge cultural divides. Throughout my studies, I have developed effective methodologies for establishing connections and tailoring outcomes to suit consumer needs. A pivotal experience was delving into photography during my elective course in the second year, where I refined my photography and editing skills, enhancing my professional interests. Looking ahead, I aspire to study MSc Fashion Buying and Merchandising Management, expanding my expertise within different facets of the fashion industry.