I am Tian Cai, a MA student specializing in Graphic Communication. In my research project, I explore the psychological and emotional needs that are easily overlooked by people who are guided by mainstream aesthetics and focus on the anxiety around one’s appearance. Through a series of questionnaires and interviews, I found that the positive feedback method has a significant effect on alleviating this psychological state. Based on this discovery, I created the Rainbow Fart Plan as a cultural brand. Through constant affirmation, encouragement and praise, the program helps people to look at their inner selves, alleviate appearance anxiety and rediscover their inner happiness and beauty. My goal is to promote self-acceptance and emotional wellbeing through the power of graphics and language.