As a visual artist and storyteller, I have passions which lie within photography, graphic design and post-production. I love to take an image or idea and transform it into something exciting. While studying BA (Hons) Fashion Communication and Promotion, I have developed skills in the creative process through live client briefs and personal projects. My self-devised project took on my passion for charity shopping and explored it as a rising trend amongst Gen-Z, focusing on topics of sustainability and community. I was able to explore the creative process from start to finish, solving a problem and creating a solution with multiple high quality creative outcomes. Some of these outcomes took the form of social media campaigns, events and print. I have taken on many self-initiated projects, such as exploring my passion for street photography. I hope to go into the creative industry with my skills in creative conceptualisation and aim to progress towards a career in creative direction.