As a creative and inquisitive individual, I enjoy exploring industry elements requiring potential and enthusiasm. My recent project involved rebranding clinical skincare for those limited to mundane visuals amidst the skincare trend surge, alongside dopamine packaging, inspired by the rave community and nightlife photography. Deep dives into colour theory reveal its profound impact on human psychology, enhancing consumer connections within fashion communication and marketing. For me, the creative process always begins with idea generation, though visualising outcomes can seem unrealistic. Midjourney AI enables me to explore limitless opportunities, fuelling my creative thinking to later experiment with both physical materials and digital collages.