Sofia Olsson

As a graduating student in BA (Hons) Fashion Communication and Promotion, I've spent my academic journey refining and developing my skill set. What truly drives me is the art of storytelling, understanding its power to emotionally connect with audiences and drive meaningful change. Throughout my studies, I’ve been interested in merging fashion with advocacy, aiming to use my voice to address important social issues. One project that I’m particularly proud of is the Let's Converse campaign featured in my visual report, where I sought to spark open conversations about mental health among young adults through the lens of footwear. This project encapsulates my values of creativity, advocacy, and making a difference. As I prepare to enter the industry, I'm eager to continue leveraging my skills and passion to create meaningful campaigns that resonate with audiences and drive positive change.