As a dedicated undergraduate majoring in BA (Hons) Fashion Management at Nottingham Trent University, I have become fascinated by strategic thinking to effectively navigate the complex and ever-evolving fashion industry. My academic pursuits have exposed me to the multifaceted aspects of the fashion industry, gaining a comprehensive understanding of the creative and design elements and the strategic and business aspects that drive success in this competitive field. My academic journey has been enriched by hands-on experiences at renowned fashion companies like Heaven Gaia and Lounge Underwear. Conducting a comprehensive business plan, I delved into the impact of key opinion leaders (KOLs) on brand success and social influence. Exposure to diverse facets of the fashion business enhanced my appreciation for innovative marketing techniques and the importance of staying ahead of trends. These experiences will significantly contribute to my success in a postgraduate programme.