I am Parul Kalra, currently pursuing a Master's in Fashion Marketing at Nottingham Trent University. My journey in fashion began with a leather design background, igniting my passion for creativity and craftsmanship. As an Accessory Designer, I honed my skills in understanding consumer behaviour and creating innovative designs. Transitioning to fashion marketing has fueled my desire to merge creativity with strategic thinking. I thrive on adapting to trends, staying updated with emerging technologies, and exploring dynamic brand marketing. Committed to leading in the evolving world of fashion marketing, I am passionate about building creative campaigns and studying consumer psychology. My dissertation explores how consumers behave differently online and offline. My future plans include spearheading marketing strategies that prioritize sustainability and innovation, contributing to a more conscious and dynamic fashion industry.