I’m Nell, a final year BA (Hons) Fashion Communication and Promotion student, driven by a curiosity for all things music, art, and subculture. Within my final year, I applied these personal interests to my self-devised project, which explored the evolving identity of music fans in the digital age. The creative process from research and concepts to a campaign and content marketing told the story of how music discovery shapes who we are and how we choose to express ourselves. Preparing for the industry, I hope to use creative storytelling to connect people through visually engaging and emotionally impactful work.