I'm Maddy and I am a final year Fashion Communication and Promotion BA (Hons) student. I'm particularly intrigued by the intersection of AI and fashion, exploring its implications for PR and marketing within the dynamic fashion industry. My final year self-devised project delved into this topic, focusing on the integration of AI technologies in fashion communication strategies. I created a multimedia campaign as a creative response, which received praise for its innovative approach. In addition, I've gained valuable experience through work placements at ITV and Fabric PR, where I honed my skills in strategic communication and brand development. With a passion for innovation and a solid foundation in both traditional and digital marketing, I'm excited to continue exploring the cutting-edge possibilities AI offers in fashion communication.