Embarking on a journey in Fashion Communications and Promotion ignited my passion for the intersection of creativity and strategy. Through briefs set, I honed skills in branding, marketing, and visual storytelling, majorly developing my confidence in group work. Delving deep into fashion history and trends, I found joy in uncovering insights and crafting interesting narratives. However, it was my exploration into AI's role in fashion that truly captivated me. Witnessing its potential to revolutionise design, branding, and consumer experiences, I became intrigued. Eagerly, I delved into understanding AI's applications, envisioning a future where technology seamlessly integrates with fashion. My journey has not only sharpened my communication skills but also unveiled a newfound want to partake in the possibilities AI offers to the fashion industry further University.