My name is Lilly-Anne, I am a final year BA (Hons) Fashion Communication and Promotion student. My practice looks at collaborating with live clients and brands with aspirations of brand intentions, tone of voice, impact, audience and aesthetic. I have previously used these skills for my visual report by finding a way to bring generations of women together in a non-judgmental environment through the use of my event, concepts and advertisement. My objective being to redefine the meaning of individuals’ fashion sense by making an impact, rather than just imposing cliché messages. I enjoy creating visually compelling advertisement through the use of Photoshop and Illustrator, this is something I want to carry on in the future. I am delighted to be currently working with W Communications on a live brief exploring Marmite and how I can engage the brand with Gen Z. I would like to continue working with live clients and brands in the future, as I thrive off a busy, on-the-go, lifestyle.