I am a final year BA (Hons) Fashion Communication and Promotion student with a strong passion for styling, creative direction, and crafting compelling outcomes that resonate with the target consumer base. My journey into styling and creative direction was ignited while working on projects such as our fashion anthropology brief, where I curated a series of captivating photographs culminating in the creation of a zine titled ‘the façade’. Moreover, during our final project solution stage, I spearheaded the development of an innovative e-commerce app called ‘Studio11’, tailored specifically for the athleisure-loving Gen Z demographic. Through extensive primary and secondary research, I strategically crafted an experience that effectively engaged our audience, leaving a lasting impression. As I embark on my career journey post-university, my aspiration is to delve deeper into each of these realms, continually pushing the boundaries of creativity and delivering impactful work.