I'm a final-year graphic design student from Portugal, with a profound passion for both graphic design and photography. After immersing myself in the world of graphic design, I've discovered a particular passion for branding, especially in the realm of packaging design. I've always found myself drawn to the shelves in stores, examining the designs and how they communicate the essence of the product within. There's something uniquely captivating about the intersection of creativity and functionality that packaging offers. My dissertation delves into how packaging influences our purchasing decisions, further fuelling my commitment to this field. I am motivated by the prospect of making a tangible impact through my work in packaging design, crafting memorable brand experiences that captivate consumers. Post-graduation, I am eager to immerse myself fully in this field, delving deeper into the intricacies of packaging design from conceptualisation to the final product placement on shelves.