I’m Jo Ford, based in Nottingham and currently studying fashion communication and promotion at Nottingham Trent University. I appreciate the broad scope of my course, letting me delve into areas I’m truly passionate about. I’m particularly fascinated by the theory of colour and its powerful application, as well as film, especially set design, which have both become motifs in my work. Post-university, I aspire to pursue a career in set design, leveraging the industry connections I’ve already established.