I am a postgraduate MA in International Fashion Management student. My passion is to explore immersive technologies and implement. In my master’s dissertation, I researched the role of Artificial Intelligence in Digital Product Creation in relation to apparel manufacturing pre-production stages. Before pursuing my master’s, I worked in the apparel manufacturing industry as a Digital Technologist for 6 years where I was responsible for MAS Holdings’ Digital adoption, Digital Product Creation, research and development, training and consultation. This improved my research and problem-solving skills, communication, project management, accountability, and leadership. Whilst in the role one of my KPIs was to commercialize DPC for business units by convincing brands for which we were successful and now several brands are using DPC with the organization. After graduation, I am planning to continue my career journey in Digital Fashion from a management perspective.