My journey in fashion began with a passion for design, leading to over 5 years of experience creating innovative collections for esteemed brands. A defining moment was pursuing an MA in Fashion Marketing at Nottingham Trent University, where I merged my creative expertise with a strategic, consumer-centric mindset. Through my studies, I honed skills in trend analysis, digital campaign management, and consumer behaviour understanding. Highlights include spearheading the marketing initiatives for the FMMC Showcase and the Inter-University Student Conference, implementing visionary strategies, and fostering industry relationships. With a unique perspective that spans both creative and analytical realms, I seek opportunities to leverage my multifaceted skills. I am eager for collaborations that challenge conventions and redefine the fashion experience for discerning global audiences through strategic brand-building and innovative consumer engagement approaches.