My experience throughout my undergraduate degree has provided me with a passion towards trend and cultural analysis, alongside marketing and advertisement. I am also interested in photography and the artistic direction of this, that I continue to develop outside of work. My determination within primary research has led me to connect with inspiring professionals from whom I have learnt invaluable industry insights. I put a lot of myself into my work and I believe that we should all strengthen our connections with each other and be more honest about how we feel. I am intrigued by the potential of the digital realm and how artificial intelligence can influence how we interact with others and view the world. In the future, I aim to explore my areas of interest more, along with hopefully connecting with many more inspiring people. I'm excited to see what happens!