Where creativity meets cultural and personal identity. I am Harun Pal and I study BA (Hons) Fashion Communication and Promotion. Driven by the desire to create meaningful impact and innovate as I navigate through the creative field, I strive to push the boundaries and offer a fresh perspective within my creative practice. My focus is creating work with purpose which makes you feel and be inspired. My recent project 'The Five Rivers Agency' is an agency made to create a space for South Asian identity in Football to see authentic representation of South Asians by addressing the stereotypes whilst championing talent. I aim to use the voice that a digital convergent world provides us to harness the power of social media and immersive experiences to create impactful narratives which provoke change. Themes of identity, culture and heritage are central to my practice. I aim to continue using my creative storytelling as a method of my expression and experience. Recognising the power of authentic.