My name is Harriet Gibson and I have a passion for tend forecasting, creative strategy and I am best known for transforming fresh insights into captivating campaigns. With a keen eye for emerging trends and a passion for innovation, I am excited to complete my live brief with the Marmite brand as a step into the world of marketing and branding. I believe that the key to success lies in constantly seeking out new perspectives and challenging conventional thinking. By pushing boundaries and carrying out unique primary research, I have created outcomes that are on-trend with fresh and compelling visuals. My work experience at Juicy Couture and Kojac Fashion Accessories enabled me to explore my passion in trend, marketing and creative campaigns within a professional setting. I developed a keen eye for spotting emerging trends and understanding the preferences for a range of target audiences.