My name is Frances McCallion, and I am a BA (Hons) Fashion Communication and Promotion graduate. Always having an eye for detail and a passion for style led me to this course and has allowed me to develop in many areas, such as photography, graphic design, marketing, PR, styling and so many more. My final year of studies has mainly focused on building a community through the means of trend, fashion, and connectivity. If you would like to see how I brought two opposing generations together, please look at my website, Baby Boomers meet Generation Z. Throughout my university experience I have explored all opportunities to develop myself professionally and personally. This included everything from embossing to digital marketing. I am now a fully-fledged creative.