Hello, I am Felix Ramsden, a final year BA (Hons) Graphic Design student. My practice revolves around creating fun, lively designs full of character aimed to spark conversations and leaving a positive lasting impact on the audience. This can be seen with my Chipsticks rebrand, where I used illustration to inject new life into corporate packaging. After graduating I hope to join a studio pushing the creative boundaries. My dream is to establish my own graphic design studio, where I envision to help brands create deep connections with their audiences through a playful, engaging manner. I would also like to explore newly emerging technologies such as augmented reality and generative artificial intelligence (AI) and the ways that graphic design integrates with them.