Hi, I'm Elena Mountford, a 22-year-old creative. I have spent the last three years studying BA (Hons) Fashion Communication and Promotion at Nottingham Trent University. For my final year project, I have dedicated my research to TikTok marketing and have obtained a vast understanding of video marketing on the platform. I have a background in instagram content creation and specialise in social media marketing with focus on Instagram and TikTok. My creative focus is authenticity as I strive to make social media marketing a more genuine field. Over the last three years I have had the opportunity to collaborate with inspirational brands and work with fellow creatives. Following my studies, I hope to continue my work in social media marketing and further develop my skills!