I am a final year BA (Hons) Fashion Communication & Promotion student. My innovated spark has always been motivated by the infusion of fashion and music. Recently I have explored how Levi's would benefit collaborating with the punk community to provide a better future. This is through political, social and environmental views. The project created is called The Essence of Punk. This unique experience driven from this project provided me to put on my own Gig at The Bodega Nottingham which sold out, showing the still needed essence of punk values. The skills I've learnt such as creative direction, project management and consumer marketing I will now take on my career path for the future. This project has also provided a network into the music scene of Nottingham, as I now look to put on future events. The confidence that channelled this project was produced through interning at Fashion Week as well as Fashion Scout. I'm always on the hunt for more experience.