Hello, I’m Bryher, a final year BA (Hons) Fashion Communication and Promotion student. My work explores the effects of trend and wider culture on the fashion industry, with a particular interest in storytelling and how cultural/social movements shape communities and creative outcomes. During the course developed skill in trend forecasting, creating reports which explore the future of community and sustainable habits in food and drink, and travel and hospitality sectors. During my final year I investigated the importance of storytelling and memories within interior design within my final self-devised project. This topic related to collective memories in the home, and how this can be used within (a hypothetical) campaign to build authentic, sustainable relationships between brands and consumers. Upon graduating I hope to work in a role which combines trend forecasting and analysis and storytelling, working in a team of inspirational creatives, helping my skill to develop further.