I am a recent BA (Hons) Fashion Communication and Promotion graduate from Nottingham Trent University based in London. My passion for creative storytelling and strategic marketing is evident through my self-devised project, where I tackled the issue of ‘confidence crisis’, exacerbated by the oversaturated digital world. Focusing on the impacts of beauty standards on Gen Z, I proposed a collaboration with Vaseline to create a 360 PR campaign, centred around my short film called, ‘Naked Truths’. Aiming to create an emotional awakening driven by consumer experiences, to normalise a diverse perception of beauty. With significant engagement and positive feedback from my target audience, I hope to continue pushing the boundaries, tapping into social issues and conversations, with the goal of working within a creative agency to provide innovative solutions.