I’m Amber, a third year student studying BA (Hons) Fashion Communication and Promotion. I am a creative storyteller with a passion for the following mediums: visual design, event/campaign planning, digital marketing and trend forecasting. I am fascinated by physical space and events, for my self devised project I looked at the idea of harnessing the power of the 5 senses to create physical experiences for brands that lead to lasting and impactful memories for consumers that cannot be replicated online. I truly believe in the power of shared physical experiences in terms of bringing people together. From designing immersive environments to orchestrating community events, my focus is on creating meaningful interactions. Throughout the 3 years on this course, I have had so many amazing opportunities, and I feel I have challenged myself to get out my comfort zone, which has led me to create work that I didn’t think I was capable of!