Hi, I'm Alex, a dedicated designer with a passion for typography, brand design and packaging. My process is powered by a love for crafting visually compelling narratives. I love to have fun with what I design, and this hopefully shines through in small pieces of original copy-writing and entertaining themes throughout my work. I particularly enjoy brand design, and an example of this would be my third project, ‘Fruit Bat Cider’, which was shortlisted as part of the Brand Opus Hatch competition. I was tasked with reinventing cider and finding a way to ‘make it cool again’. Finding that cider is traditionally associated with summertime and orchards, I took a new approach and focused on the occasion of nighttime. This was not only a great experience but also a really enjoyable challenge, allowing me to push my creative skills in new and exciting ways. It is incredibly exciting to begin my professional career. Thanks for checking me out!