Hi, I’m Lottie, a BA (Hons) International Fashion Business graduate. Throughout my studies, I have developed a passion for the duality of the fashion industry through a rich background in textile design and recent focuses on business strategies and consumer behaviours. I have compiled industry-standard reports detailing in-depth brand research, using my findings to develop informed product ranges and brand-strategies. My most recent work explores the consumer and their motivators to purchase, looking into how these can be altered to meet a more sustainable ideal. In both my practical and business-orientated work, sustainable considerations underpin my practice, something which I am excited to take forward into industry. I have a creative eye that will bring a fresh perspective to roles such as buying through my thorough understanding of materials paired with my evolving business knowledge.